Was the Ford Flex Discontinued?
Although there have been quite a few changes for the 2015 models in the Ford lineup, it appears that one of the automaker’s SUVs hasn’t quite made the cut. Save for the 2015 Ford Edge, every vehicle from the newest 2015 model year has been released, but we have yet to see anything about the 2015 Ford Flex. As it stands now, it appears that 2014 may have been the last year for the boxy crossover. We have yet to hear about a replacement, so it appears that the SUV will join the list of the discontinued Ford models.
When the Flex first hit the market back in 2008, it became a hit among California residents, but if failed to find similar success in other areas of the country. As sales numbers were dwindling, Ford implemented a few changes for the 2013 model year, that included a refreshed front and rear, and the interior was also revamped. The changes, however, did not do much for the weak sales numbers.
When the Flex was first released, Ford had hoped to sell 100,000 of the crossovers every year, but it was a goal that was never met. The Ford Flex never was able to surpass 40,000 units sold in a year, and for that reason, we have a good feeling that it has been sent to the chopping block. Most consumers are sticking to the Escape and the Explorer, which have more well-known nameplates and have been trusted for years.
It truly is unfortunate that the Ford Flex may have been discontinued, especially as it is unlikely that it will get a replacement anytime soon. Sales number for the Ford Expedition—which seats the same amount of passengers as the Flex—remain strong, and for that reason, Ford will likely take advantage of the growing sales while they still can. It may not be quite as affordable as the Flex, but seeing as there is nothing set to be added to the production list, consumers after a seven-passenger Ford may be forced to deal with it.
To learn more about whether or not the Ford Flex has been discontinued, be sure to check back here on the Matt Ford blog. We will be sure to provide you with an update as soon as we hear more information. We have our fingers crossed that the Flex will be sticking around for a few more years, but based on its weak sales, we feel pretty strongly that the 2014 model will be the last one that we ever see.
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