Why is the 2016 Ford F-150 the Best Pickup Truck?
Fans of the Ford brand know that the newest generation of the Ford F-150 pickup truck is by far the smartest and most capable pickup truck on the road today. Ford debuted three new tv ads that highlight why the Ford F-150 is the best truck on the road. Therefore, we wanted to take out a little time to tell you about the great points that these television ads bring up.
We often have people come into our dealership and ask us, why is the 2016 Ford F-150 the best pickup truck? Well, these new tv spots show why the F-150 is the best truck on the market. Each of these three commercials was filmed using live-action, non-stop motion, instead of computer-generated imagery. This helped to provide an authentic element that is not always present in digitally animated television spots.
The first of the three ads is called, “Wake-Up Call”, and it highlights all of the best-in-class ratings on the F-150 and the many benefits of military-grade aluminum. The second television ad is titled, “Battle-Tested”, that ad highlights the work that the engineering team did to make the new F-150 the safest pickup truck ever. They explain that the 2015 Ford F-150 was the only full-size, light-duty pickup truck to earn the highest rating from the National Highway Safety Administration. Finally, there was a third tv spot titled, “Brainstorm”, this spot focuses on the latest segment-exclusive features such as Pro Trailer Backup Assist.
According to Ford General Marketing Manager, Chantel Lenard, “Ford truck customers rely on F-150 to get the job done. These new ads highlight breakthrough Ford F-150 innovations and achievements, including Pro Trailer Backup Assist and the NHTSA five-star safety rating, and demonstrate why every competitor truck is history.”
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